Tuesday, 16 February 2016

High Definition in the Make-up and Hair Industry

High Definition relates to the detail in a photograph or on the screen. This will look better and appear clearer than a standard form, therefore making everything a lot more detailed. As technology has improved most television companies are now showing their programme's in high definition. The same improvement can be seen in the film industry. Films are now being shot in the highest definitions possible. This may be incredible but it has had consequences in relation to the make-up and hair industry. 

Due to the enhanced detail that we are now able to see films and images in, make-up artists have had to change and learn a new set of techniques. When viewing someones face, their pores, blemishes, wrinkles and spots are now highly visible. Make-up artists now have to not apply large amounts of make-up to actors and models faces because it can appear too heavy on the skin. High definition now focuses on the most natural look possible but still creating a flawless look. Many make-up artists are now beginning to use the method of airbrushing to create a high definition look. The finish is lightweight and often lasts longer than a liquid foundation or product. 

Make-up brands are having to change their formulas and how they make their products. They are often sheerer in consistency and therefore do not appear thick on the skin. They are however high in coverage to achieve the 'flawless' look. Make-up brand Make-up Forever recently released a HD range specifically to be used on Tv and film. They wanted the formula to appear invisible on the skin, yet create the best coverage and complexion that they could. It is now one of the most popular brands to be used behind the screen. 
In relation to hair, everything now has to be even neater and precise. The cameras can now capture every misplaced hair or every pin that is out of place. Wigs can now look less real if they are not applied to the head properly and extensions should be the exact coloured and pinned to the head as precisely as possible. Extra planning now has to be made when styling and designing the hair. 


References
best, best of the (2016) Ultra HD foundation. Available at: http://www.makeupforever.com/us/en-us/make-up/face/foundation/ultra-hd-foundation (Accessed: 16 February 2016).
BBC (2016) Tips: Make-up for HD. Available at: http://www.bbc.co.uk/academy/production/article/art20130702112136285 (Accessed: 16 February 2016).
Jacinto, S. (2015) #Beautytips - what is HD makeup? Creating perfect skin for studio, film and television. Available at: http://williamspromakeup.blogspot.co.uk/2013/05/what-is-hd-makeup-creating-perfect-skin.html (Accessed: 16 February 2016).

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